For many years now, digital transformation has been a constant fact of life in the media sector. Driven by strong competition, this sector is now in pursuit of agility as it seeks to meet new business challenges: actors are looking to anticipate new offers and services they can introduce to improve the customer experience. New projects are proliferating in an environment increasingly dominated by cost control and the increasingly frequent use of external resources.
Companies are therefore obliged to control their identity and authorisation management strategy (IAM) if they wish to maintain security in their information systems while offering an innovative user experience.
How to meet the 3 major challenges for identity and access management in the Media sector?
1
Better traceability for a hybrid,
“temporary” population
Faced with the increasingly frequent use of external workers (e.g. freelancers and staff on temporary or part-time contracts, whether regular or not), it is crucial to control your identity and access management policy with the aid of a full IAM platform which can help you industrialise your processes and structure your organisation.
After all, managing a hybrid, temporary population is not straightforward. But it is vitally important to be aware of everyone’s access rights and be able to assign them automatically. Provisioning on arrival and the withdrawal of software resources on departure, along with the real-time management of changes in role, are all key functions that contribute to an effective authorisations management system.
Ilex International’s solutions lend you greater agility and efficiency, with better control over the user life cycle. This ensures that the security level is perfectly suited to the individual’s role, with the right level of associated traceability for all provided workstations (kiosk workstations, control workstations, etc.).
2
The balance between security
and ease of access:
modern, tailored authentication
When you have a population of temporary users who are not always up to speed on internal procedures, it is important to facilitate access to the main workstations without compromising the basic principles of security. Since 2015, media actors have been implementing much tighter controls on physical access to their buildings. Faced with a resurgence of cyber-attacks, they are now needing to secure electronic access methods too.
In order to respond to their business priorities – which continue to be a fluid, comfortable user experience – companies must be able to implement modular solutions, such as authentication hubs, so they can offer multiple options for connection to the information system in compliance with the specified security policy.
The protection of workstations using Enterprise SSO and the adoption of multi-factor authentication is a precise answer to these issues. Features of this kind offer the scope for genuine facilitation, as well as the provision of enhanced security and a positive user experience.
3
Customer IAM:
improving the customer journey
IAM issues now significantly transcend the mere boundaries of the IS. At a time when information systems are opening up, you can – having gained control of internal issues – extend your IAM strategy to your customers’ identities.
There are many benefits to doing so; as well as simplifying sign-up journeys for prospects, managing your customers’ identities will make it easier for digital, marketing and sales departments to offer new services. The key term here is Customer Identity and Access Management (CIAM), the vital master key to implementing an omnichannel digital customer strategy in which customers need to be identified and given easy access from multiple different devices and sites.
An IAM solution tried and tested
by the major players in the Media sector
The Canal+ group has chosen the Sign&go Global SSO solution to standardise and secure customer authentication and registration journeys on the Group’s various portals.. Users thus benefit from a single account to access all services to which they have subscribed, whether that be from their television, their tablet or their smartphone.
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