P@SS is a large-scale project which meets the company’s high business stakes. The use of a unique account allows us to build user loyalty, to build bridges between sites and to create transversality between uses. Besides, the implementation of an authentication and access control platform that is specialised and interconnectable with the other service platforms of the company must facilitate the deployment of new multi-screen services. Also, centralising access and identities gives us a clearer vision of our users’ behaviours and makes our marketing teams’ job easier.
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