Identity and access management is not only an issue for the users of your information system: it also needs to take account of your customers, patients, subscribers, citizens… in short, all the consumers to whom you offer B2C e-services.
After all, in this age of digital transformation, it is vitally important for your organisation to provide your customers with a seamless user experience, total trust and security, and flawless compliance with existing regulations.
Customer IAM, or CIAM, provides an excellent answer to all issues associated with identity management and access for your customers, helping you move away from a silo-based model – where customers can have as many identities as the number of services you offer them – to a centralised model which satisfies four key goals:
- Provide your customers with an optimal user experience, in line with the latest standards, across all your customer sites.
- Obtain a 360° view of logins to your customer sites and services, creating new sales and marketing opportunities.
- Offer your customers strong security in an environment of growing threats.
- Comply with the General Data Protection Regulation (GDPR).
ILEX International, via its Customer IAM offer, will help you put your customers back at the heart of your organisation, enabling you to understand them better and win their loyalty through a relationship built on trust.